FreshRx for MOMs gives expectant moms with Medicaid $26/week each week to buy fresh fruits and vegetables + $5 for any food at the Franklin County Farmers Market and Locals Food Hub.

Sign up for Fresh Rx by your 32nd week of pregnancy and, once you are enrolled, you can keep getting FREE $$$ and shopping for 40 weeks - even after your baby is born.

Stop by the Market Welcome Table (open 8:30 am - 12 noon, Tuesdays and Saturdays) or Locals Food Hub (open 11 am - 9 pm, seven days a week) or email Connie or call/text (502-382-1254) to learn more!


In addition to $26 every week for produce, Fresh Rx Moms get an extra $5 every week to shop for any food at the Market or Food Hub. Thank you to Anthem Medicaid for supporting these fresh food vouchers!

You can also shop online with Fresh Rx and pick up at the farmers market on Thursday and Saturday mornings. Learn more here!


Kayla Anderson, our FreshRx Nutrition Outreach Coordinator, works with the market to provide nutrition advice, recipes, and cooking tips tailored for pregnant moms. You can read more about her here.

Check out Kayla’s weekly newsletter:

Week 1: Pregnancy and Bone Health | Kale Salad with Fresh Strawberries and Toasted Almond Recipe

Week 2: Pregnancy and Iron | Stir Fry with Brown Rice Recipe

Week 3: Hydration | Blueberry Basil Orange Water & Ratatouille

Week 4: Folic Acid and Pregnancy | Black Bean and Veggie Quesadilla

Week 5: Managing Morning Sickness | Vegetable Fritters

Week 6: Food Safety During Pregnancy | Pasta with Roasted Vegetables

Week 7: Are You Getting Enough Fiber? | Fresh Corn Salad

Week 8: Eating Healthy During Pregnancy | Stuffed Peppers

Week 9: Importance of Vitamin D During Pregnancy | Tuna Pasta Bake

Week 10: Reading the Food Label | Mini Pizza

Week 11: Weight Gain During Pregnancy | Sauteed Collard Greens

Week 12: Managing Heartburn During Pregnancy | Fruit Smoothie

Week 13: Whole Grains | Sloppy Joe

Week 14: Fat Facts | Roasted Butternut Squash

Week 15: Importance of B Vitamins During Pregnancy | Pesto Spaghetti Squash

Week 16: Added Sugars: How Much is Too Much? | Sweet Potato Pancakes

Week 17: Hold the Salt | Squash and Potato Soup

Week 18: Fueling for Fitness | Apple Compote with Oatmeal Crumble

Week 19: What is Gestational Diabetes? | Veggie Wrap

Week 20: Healthy Eating on a Budget | Barley and Lentil Soup

Week 21: Cooking 101 | Fall Vegetable Salad

Week 22: Gut Microbiota | Apple Coleslaw

Week 23: Importance of Antioxidants | Beans and Greens Pasta

Week 24: Rethink Your Drink | Apple Crisp


Have a child under 5? Check out Dolly Parton’s Imagination Library, a book-gifting program that mails free, high-quality books to children from birth to age five, no matter their family’s income. Click here to learn more.


FreshRx for MOMs is a collaboration of the Franklin County Farmers Market, Locals Food Hub, and Community Farm Alliance, funded by a USDA/NIFA GusNIP grant. The FreshRx for MOMs program gives pregnant moms with Medicaid $26 each week to buy fresh fruits and vegetables at the Farmers Market.